Larry (Lawrence) Markovitz
Ecommerce & Growth Leader | Beauty & Consumer Brands | Shopify Plus, Amazon, Walmart, TikTok Shop | DTC + Marketplace
Commerce and retention leader with a track record of building marketplace and direct-to-consumer businesses for beauty and consumer brands. Specialized in marketplace P&L ownership, price integrity, and retention systems that compound. Expert in Amazon and Walmart operations, Shopify Plus, and lifecycle marketing across loyalty, subscription, email, and SMS. Proven leader in customer acquisition, retention, and profitable revenue growth.
Work
I run marketplace and DTC ecommerce for beauty and consumer brands. On Amazon and Walmart: catalog, pricing, forecasting, advertising, and channel P&L, including price integrity and unauthorized seller removal. On Shopify Plus: loyalty, subscription, Klaviyo lifecycle, and CRO built as one system.
About
I’m based in Miami where I live with my wife and our two kids.Outside of work, I’m passionate about creativity, travel, and exploring different cultures. Miami’s art and design scene, museums, and great food are constant sources of inspiration for me, and I’m always on the lookout for new restaurants and experiences around the city.Music and travel have always influenced how I think about ideas and storytelling, and I often draw inspiration from different cultures and perspectives.At the core of both my work and personal life is curiosity—the desire to learn, experiment, and build things that create lasting impact.
Contact
Let’s Connect!
Have a question, idea, or opportunity you’d like to discuss? I’d love to hear from you.
Fill out the form below and I’ll get back to you as soon as possible!
Thank you
Thank you so much for getting in touch!
I appreciate you reaching out through my site and I’ll review your message as soon as possible. If there’s anything specific you’d like to share in the meantime, feel free to connect with me on Linkedin or Twitter. Looking forward to connecting with you!