Larry (Lawrence) Markovitz

Digital Marketing Executive

I help brands grow through modern ecommerce and performance marketing.As a Chief Digital Officer–level growth leader and Co-Founder of Markati Group, I work with consumer brands to scale revenue across direct-to-consumer, marketplaces, and omnichannel marketing. My experience spans paid search, paid social, Amazon and marketplace strategy, affiliate marketing, lifecycle marketing, conversion optimization, and analytics-driven growth.I focus on building systems that connect acquisition, retention, and customer experience—helping brands improve CAC efficiency, increase lifetime value, and grow sustainably.

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© Larry Markovitz. All rights reserved.

My work focuses on helping brands build scalable ecommerce and growth systems.Through Markati Group, I partner with founders and leadership teams to design and execute full-funnel digital strategies across DTC and marketplace channels. This includes customer acquisition through paid search, paid social, influencer and affiliate programs, as well as lifecycle marketing through email, SMS, and retention programs.I work across platforms such as Shopify, Amazon, and leading marketing technologies to improve performance across the metrics that matter most—CAC, LTV, conversion rate, and marketing efficiency.In addition to strategy, I help brands operationalize growth by implementing analytics frameworks, CRO programs, subscription models, and performance dashboards that align marketing execution with business outcomes.My experience spans consumer industries including beauty, wellness, healthcare, and consumer goods, where digital channels play a critical role in customer acquisition and brand growth.

About

I’m based in Miami where I live with my wife and our two kids.Outside of work, I’m passionate about creativity, travel, and exploring different cultures. Miami’s art and design scene, museums, and great food are constant sources of inspiration for me, and I’m always on the lookout for new restaurants and experiences around the city.Music and travel have always influenced how I think about ideas and storytelling, and I often draw inspiration from different cultures and perspectives.At the core of both my work and personal life is curiosity—the desire to learn, experiment, and build things that create lasting impact.

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