Larry (Lawrence) Markovitz
Digital Marketing Executive
Visionary marketing leader and CEO & Co-Founder of Markati Group, driving 8- and 9-figure growth for DTC, Amazon, and omnichannel brands in beauty, wellness, and consumer goods. With deep expertise in paid media and media buying, I specialize in optimizing Google Ads, Facebook Ads, Amazon, and Shopify campaigns to achieve 5-7X ROAS. My KPI-driven approach leverages creative marketing, audience segmentation, A/B testing, and advanced analytics to deliver measurable results, transforming brands into market leaders through strategic, data-driven innovation.
Work
As a results‑driven marketing leader, I’ve built my career around scaling DTC, Amazon, and omnichannel brands through a blend of creative execution and data‑driven strategy. As CEO & Co‑Founder of Markati Group, I’ve partnered with both emerging and established brands to unlock new growth opportunities by leveraging performance media, SEO, retention marketing, and full‑funnel strategies tailored to each client’s unique market position.My work spans high‑growth industries including beauty, wellness, and consumer goods, where I’ve successfully driven 8‑ and 9‑figure revenue results. I’ve led global product launches, developed subscription models, and implemented advanced analytics frameworks—tracking metrics like CAC, MER, and LTV—to make smarter decisions that deliver sustainable profitability. This combination of hands‑on tactical execution and visionary strategy has allowed me to help brands build systems that scale.Beyond day‑to‑day campaign execution, I’m passionate about creating lasting impact through innovation, storytelling, and collaboration. Whether advising on a go‑to‑market plan, optimizing an advertising portfolio, or mentoring a team, I focus on building foundations that empower brands to thrive in competitive markets. My work is driven by a simple belief: growth should be both strategic and sustainable.
About
I’m a strategic marketing leader based in Miami, where I live with my wife and our two kids. Over the past decade, I’ve helped brands—from high‑growth start‑ups to global names—scale smarter and faster through data‑driven marketing, omnichannel strategy, and a passion for building teams that deliver measurable results.When I’m not developing growth playbooks or optimizing campaigns, you’ll find me spending time with my family, exploring Miami’s art and design scene, visiting museums, or discovering new restaurants (I’m a bit of a foodie!). I’m inspired by music and travel, and I love drawing creative energy from different cultures and experiences.At the heart of my work and life is curiosity, creativity, and a drive to make things better—whether that’s scaling a brand, designing a new campaign, or sharing a great meal with the people I care about.
Contact
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Amazon Growth Playbook – Beauty BrandChallenge: Low share of voice and stagnant sales on Amazon.
Action: Built optimized listings, launched sponsored ad campaigns, and implemented an A/B tested pricing and promotions calendar.
Result:Achieved +72% YoY sales growth and increased contribution margin by 18%.
Strategy: Grow Brand Awareness
Tactics Executed: Sponsored Brands, A+ Content Brand Story, Posts, Brand Analytics dashboardsStrategy: Improve Consideration
Tactics Executed: Amazon Vine, Brand Store, Brand Tailored Promotions, Sponsored DisplayStrategy: Increase Conversion Rate
Tactics Executed: Premium A+ Content, Sponsored Products, Virtual Bundles, Manage Your Experiments
